Many fashion emporia or large stores for her and him, providing clothes to fit most occasions, most tastes and most bodies are on offer in Rhine Ruhr. The younger and funkier brands offer more collections per season, the more traditional local labels tend to be more traditional.

Followers of fashion can experience the hit and miss levels of service in their favourite outlets, even if quality is on the whole better than former years. With online shopping popular in a big way in Germany, stores are trying harder to attract and to keep their clientele.